Joanne’s career began with 12 years in advertising, communications and event marketing, where she has worked on campaigns for major clients such as Scotiabank, Wal-Mart, Procter & Gamble and Best Buy. She has also provided marketing consultation to smaller entrepreneurial clients. Additional roles include business development at Gowling Lafleur Henderson, one of Canada’s top business law firms. However she always had strong sense of social justice, and felt the desire to use her professional skills in a way that gives back to the community, to truly impact people’s lives.

In 2013 Joanne transitioned to the non-profit sector into a senior marketing role at the YMCA. Currently she oversees all things volunteer-related for a workforce of 800 volunteers for 40+ programs at WoodGreen, Toronto’s largest social services agency. She feels very privileged to serve on Nellie’s board to advocate for women in need.